The future of newspapers has been in jeopardy since many American’s lives have become dependent on technology. The fast paced lifestyle of the U.S. gives little leeway for activities like sitting down and enjoying the daily newspaper. Reported in April of this year, an article from The New York Times states that newspaper circulation has gone down 9 percent in the past year. ABC News adds to this, showing that of the top 25 largest newspapers in the U.S., 24 have faced a decline.
A huge reason for this trend is because of the patterns of readership and the new ways to get news. A report done by the Pew Research Center for People and the Press states that more people these days choose to occasionally scan the news, rather than checking it on a set schedule. It also reports the means in which people are getting their news, shown in the graph. Print newspapers are at the bottom of this totem pole, lagging behind TV, radio, internet and mobile devices.
So, what’s next? How can this industry be saved? Like many other problems in this nation, technology could be the answer. While print newspapers may continue to be in decline, the business can still benefit off of online articles. Newspapers, like The Post Crescent of Appleton, Wis., are adapting multimedia packages online. These use sound, photo stories, and videos to enhance stories. New advances like the iPad also hope to save the industry with applications linking to The New York Times and Wall Street Journal.
Stop and think. How great of risk do you think the newspaper industry faces? This video may help you decide. Check it out: