Being credible as a reporter plays a crucial role in gaining viewers interest and trust on a story.
In a recent study published in The Journal of Experimental Social Psychology, individuals with a noticeable accent were viewed as less credible than those without a noticeable accent.
In the article Keysar said,
“The accent makes it harder for people to understand what the non-native speaker is saying. … [People] misattribute the difficulty of understanding the speech to the truthfulness of the statements.”
The study in the Journal of Experimental Social Psychology raises the question, if a broadcast news reporter reports in an area where their accent is non-native, will they be perceived as less credible than their other co-workers? If so what else can be done to further their credibility?