With the advent of social media, the practice of journalism is inevitably changing. No longer do those with the title, “journalist” have the sole ability to bring the news to the public. With applications such as Facebook and Twitter, anyone with a computer or cell phone can report on the day’s events. As such, journalists must now acknowledge these changes in the field.
“Just a few years back the notion of journalism being a conversation, not a lecture, wasn’t embraced widely in an industry content to transmit what reporters learned to audiences expected to consume it,” said Melissa Ludke, editor at the Neiman Foundation for Journalism at Harvard in an article at www.neiman.harvard.edu.
“…With talking and sharing so much a part of the web’s ethos, it’s the job of journalists to adapt.”
With the shift in journalism technique, the importance of multi-media training in college communications courses is high.
“If anything, anecdotal evidence suggests that students are resistant to adopting social media, seeing it as a personal activity, rather than as part of their work as a journalist,” said Alfred Hermida in an article at www.pbs.org. “The pressure is on educators to demonstrate the professional value of social media.”
With the increasingly globalized world connected through advances in technology, the practice of journalism must evolve.