Skeptics of sports coverage in the media say it is a dying trend. Myths about a decrease of sports media in the journalism world are everywhere. However, anyone who watches, listens or reads some form of journalism will most likely agree, sports coverage is everywhere.
The Associated Press covered Warren Sapp’s arrest on February 7th, 2010.
Whether it be about Brett Favre’s most recent scandal, or Tiger Wood’s newest mistress, sports fills the news. Some radio stations and television channels report solely about the news. The National Football League (NFL) even has a cable channel, the NFL Network, to stay current in the media business. According to Forbes magazine, the NFL takes in $2.5 billion per year from selling broadcast rights.
The Olympics is an event that is broadcast worldwide. This widely publicized event gains the attention of people all around the world. General Electric will even spend billions of dollars to guarantee the 2010 London Olympics are broadcast over the NBC TV network.
Almost everyone has some form of contact with the sports world. People watch sports entertainment for a variety of reasons ranging from the latest information on their favorite athlete, to the score from a missed game. The idea that sports in the media are thriving can be best backed up with a fact from the Radio Television Digital News Association (RTDNA). According to the RTDNA, there has been a 15.5% increase in sports coverage, on average, for stations in the past year.