The New and Improved March Madness

March Madness is practically upon us. It’s that time of the year when just about everyone becomes a fan of college basketball. So called braketologists have been predicting what the bracket might look like for months, and finally, on this upcoming Sunday, fans will be able to see the official bracket for the upcoming Division 1 Men’s Basketball Tournament.

The release of the bracket is just the beginning of the madness. After its release people will start filling out their brackets to prove their basketball intelligence, and getting excited for the actual games. And they won’t need to wait long because a new change with this year’s tournament is the first four games will be on Tuesday, March 15, and Wednesday, March 16. And the real madness, as usual, starts on Thursday, March 17th with 16 games, 16 potentially magnificent games, and 16 potential buzzer beaters, all in one day. So, with that number of games in one day, one network can’t possibly broadcast every one live, in its entirety. That’s why this year, for the first time ever CBS is teaming up with Turner Broadcasting Company to broadcast each game live and in its entirety across four television channels.

“We are proud of the programming schedule we were able to jointly create with our colleagues at CBS, which provides fans with the unprecedented opportunity of watching every game live on national television,” said Christina Miller senior vice president of Turner Sports strategy, marketing and programming. “With extensive studio and game coverage across TBS, TNT, truTV and CBS there is more programming than ever during one of the most anticipated sporting events of the year. NCAA basketball fans will have the opportunity to see every game, from start to finish.”

Even NCAA officials are very excited for this new and improved way to enjoy March Madness. “A big part of NCAA March Madness is the intense buzzer beater action all around the country. With two national media partners, fans are able to choose complete coverage of any game and catch all of the action,” said Greg Shaheen interim executive vice president of NCAA championships and alliances. “Next month, living rooms across the country become the control rooms as CBS, TNT, TBS and truTV take the NCAA Men’s Basketball Championship to the next level, and our fans reap the benefits.”

And of course, fans can still enjoy watching games online with March Madness On Demand (MMOD). This year, even that will be better than ever before, as fans will be able to use the MMOD app to watch games on their iPhone, iPod Touch, and iPad.

So, everybody get ready! That magnificent time of the year is almost here! And this year, March Madness is bound to be better than ever, with more ways to enjoy it than ever before! Now, just one question remains, who do you believe will win this year’s tournament?

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