Youtube challenges traditional journalism

The way that people get their news and who delivers it may change forever because of challenges from sites like Youtube and Twitter.

The change is the result of the growth of social media and citizen journalism. The simplified definition of citizen journalism is when members of the public play an active role in collecting, reporting, analyzing, and disseminating news and information. And, the easiest way for the public to do this is through popular social media sites like Youtube, Twitter, and WordPress.  In 2008, Youtube dominated 75 percent of all videos online, wrote Limor Peer and Thomas B. Ksiazek in, “Youtube and the Challenge to Journalism”.  The article was published in Journalism Studies in 2011. The problem for traditional news is that most of their videos are being watched from sites like Youtube instead of from the news sites themselves. Peer and Ksiazek said, “We argue that changes in the marketplace are leading to the breakdown of traditional broadcast conventions, which implies new notions of what defines quality journalism.”

The biggest critics of Youtube say that citizen journalism found on such sites are not as credible as the news or traditional journalism. Andrew Tolson chose to study this and his results are found in the article, “A new authenticity? Communicative practices on Youtube”,  published in 2010 in the journal, Critical Discourse Studies. Tolson studied videos from Youtube. One example is from Lauren Luke’s video, “My  New Make-up Line.”  The issues that were noted were technical problems with the camera focus and positioning.  Those issues made the video seem less professional. The results that Tolson found from videos on Youtube made him come to the conclusion to put them in a seperate category called, “post television.” “In this form of video production, not only is there no hierarchy of discourse, but also clips of ordinary people, media people and celebrities are interlinked, in a single network,” writes Tolson.

Youtube and traditional journalism may be two separate forms of information, but who will you rely on?

The following video is more on the revolution of citizen journalism:

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This entry was posted in Media Credibility, Social media, Uncategorized and tagged , , . Bookmark the permalink.

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