Oral genres: Pitch calls

Pitch calls are vital to Public Relations professionals. These pitch calls are made over the phone by PR professionals to reporters and journalists regarding an upcoming news story. These calls are basically selling a news story to a journalist/reporter as the PR professional explains why the story would be valuable to the auidence, why it is important, etc – – all within a few, short minutes.

Erica Swallow, the owner of Southern Swallow Productions, wrote about five of the top PR pitches she received in her career and why they stood out to her. She also wrote about how to develop relevant PR pitches and why that’s important.

Smudde, P., & Courtright, J. (2012). Inspiring cooperation and celebrating organizations: Genres, message design and strategies in public relations. New York: Hampton Press, Inc.

Swallow, Erica. 2012.  http://ericaswallow.com/2011/04/03/great-pr-pitches/

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